Providence Health & Services Marketing Automation Senior Manager in Seattle, Washington
The Digital Innovation Group (DIG) at Providence St. Joseph Health is a small but mighty product development and incubation team that is building next-gen tools that give patients convenient and easy access to healthcare virtually anywhere, anytime.
We are seeking a Senior Manager for Marketing Automation in Seattle, WA to be accountable for the development and execution of Providence St. Joseph Health’s marketing automation journeys. This role will primarily be responsible for working with regional marketing leads to develop and execute all direct marketing campaigns including list selection, sourcing engaging digital content, writing/designing/coding all emails, and writing/deploying SMS campaigns. In addition, this role will partner with PSJH’s clinical experts to ensure all patient communications meet approved clinical guidelines. The Manager, Email & SMS Marketing will use marketing automation strategies in digital marketing channels to create relevant, personalized, triggered campaigns that will drive increased customer acquisition and maximize lifetime value for existing PSJH customers.
In this position you will have the following responsibilities:
Work with regional marketing teams to plan and execute marketing automation campaigns that drive increased customer acquisition and maximize customer life time value
Plan and execute email and SMS list selection, journey creation and deployment utilizing our marketing automation platforms: Oracle Eloqua and Mpulse.
Design and code responsive emails with best practices and a mobile first approach.
Be an in-house expert for CRM and marketing automation processes, vendors and compliance.
Analyze the effectiveness of marketing campaigns and report back to stakeholders accordingly.
Required qualifications for this position include:
Bachelor’s Degree in Marketing or Business or equivalent education/experience
8 years of general digital marketing expertise with specialization in Email and mobile marketing for large company
4 years of hands-on experience using a marketing automation platform such as Oracle Eloqua, Sales Force, SAS, or Unica
4 years of email design/graphic design. Strong UX experience, focusing on responsive/mobile experiences
Preferred qualifications for this position include :
2 years of HTLM, CSS or JAVA script coding
2 years of Experience with Photoshop, Illustrator or InDesign
Proficient in Google Analytics
Knowledge of SEO best practices and implications for email design
Excellent and multi-tasking and self-prioritization.
A small but growing team - we’re good at what we do and enjoy working together.
Autonomy and respect from day one
An environment that is scrappy, flexible, and values tenacity
Generous vacation, benefits, flexible work, and matched 403b
The best tools money can buy
You’ll be surrounded by a team of people who have transformed industries and have come to Providence to transform health care delivery. You will have the best of both worlds- the exhilaration of an incubation organization paired with the resources and security of an industry healthcare leader.
What drives us:
As employees of the Providence Digital Innovation Group, we passionately serve the people of our community. We are dedicated to removing obstacles that limit access to quality health care and enabling people to live healthier lives.
We offer a full comprehensive range of benefits - see our website for details
As expressions of God’s healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.
Providence Health & Services is a not-for-profit Catholic network of hospitals, care centers, health plans, physicians, clinics, home health care and services guided by a Mission of caring the Sisters of Providence began over 160 years ago. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.
Job Category: Marketing/PR/Communications
Req ID: 208992