Providence Digital Innovation Jobs

ies.</p><p class="MsoNormal">Check out our <a href="" target="_blank">benefits page</a> for more informatio
es.</p><p class="MsoNormal">Check out our <a href="" target="_blank">benefits page</a> for more informatio

Job Information

Providence Digital Innovation Group Executive Director Web Experience DIG in Renton, Washington


The Executive Director, Web Experience is responsible for the strategic direction and operational efficiency of our consumer facing websites. This individual oversees a diverse team that is tasked with optimizing the online experience of our consumer audience and achieving Providence's primary business goals.

A relentless focus on improving key business outcomes as measured by metrics such as revenue, traffic, conversion rates, retention, and engagement should guide all decision making. This leader will drive continuous improvement of key performance indicators through data driven analysis and decision making. And this individual must mentor and guide the web operations and optimization teams to embrace the same mindset. The ability to teach and develop teams as they are held to increasingly higher standards is crucial.

This leader works collaboratively with numerous departments, including IS, marketing, communications, and clinical teams on needs analysis, business case development, design and implementation of new websites and online functionality.

Success in this position requires understanding of web technology and best practices of product management. A strong understanding of the capabilities of our underlying technology solutions is essential, as well as a deep commitment to continuous learning as technology changes and evolves.

The Executive Director, Web Experience will also build and lead appropriate governance structures for the consumer websites.


  • Align system vision, goals and strategic initiatives with effective digital products and online strategies to achieve measurable outcomes of success. Work cross-functionally using the matrix of the organization to ensure the successful development and launch of digital initiatives, ensuring operational needs are identified and met to ensure successful execution.

  • Direct development and advancement of all web channels working collaboratively with portal and product owners to ensure each channel meets the needs of the online user while also presenting a cohesive organizational message/brand for Providence. Allocate resources and resolve prioritization conflicts. Align and coordinate strategies with other digital services teams as well as other pillars within marketing and communication.

  • Acquires and leverages user research, industry and market segment intelligence to define digital experience strategy and design for our services and lines of business across digital channels; has an in-depth understanding of customer behavior metrics and always uses data to guide decisions and recommendations.

  • Develops and communicates department vision that supports the broader organizational vision.

  • Partner, influence and collaborate with cross-functional partners including key stakeholders in the innovation organization, patient experience, marketing, strategy and clinical operations to implement a prioritized and coordinated digital experience roadmap; Represent the marketing and digital experience team in large cross-functional or cross-business projects that serve major parts of the business.

  • Conceive of, propose, and sell new ideas, strategies, programs and features to engage the customer and drive down-stream value with commitment and alignment from line of business partners.

  • Anticipate and identify emerging opportunities for experience plans and strategies; navigate and drive solutions to address business, marketing, and legal constraints.

  • Ensure the coordination of all website activities and establish the product roadmap for advancement of Providence’s websites portfolio. Ensure cross-organization collaboration of digital product management and web operations across the system, focusing on efforts to unify and standardize products and services and leverage existing knowledge and resources for the good of all regions.

  • Set requirements for the collection and analysis of data for tools and sites; monitor performance metrics, working with product managers and analytics team in building requirements and establishing KPIs for initiatives. Direct product, market, best practices, and customer research to qualify program development ideas and quantify business opportunities.

  • Teaches others how to determine performance and leadership bar.

  • Recognizes trends for larger-scale development needs within and across teams and builds plans to develop skills.


  • Bachelor's Degree in Marketing; Advertising; Technology; Business; or equivalent educ/experience

  • Master's Degree in Marketing; Advertising; Technology; Business; or equivalent educ/experience

  • 5 years of experience in healthcare

  • 10 or more years of website management, digital strategy, product management, digital marketing, and/or user experience design

  • 7 years of demonstrated experience with implementing digital initiatives that will scale to support the requirements of a growing organization with multiple brands. Proven ROI for each new digital implementation

  • 10 or more years of deep understanding and hands-on experience with the digital environment and evolving tools and platforms used to improve online presence. Able to translate trends into brand appropriate business opportunities

  • Strong analytical skills with proven ability to gather, analyze and interpret data to make informed decisions that improve business outcomes

  • Effectively anticipates shifts in industry/market segment and customer response, and leverages research to design experiences that produce customer engagement and drive growth for the business

  • Outstanding influencing skills and the ability to motivate their teams and mobilize peers, customers, and superiors in the organization through the development and presentation of compelling business cases, aligned priorities, and clearly envisioned plans

  • Shows impeccable judgment in creating digital experience strategy based on customer insights to support business goals

  • Strong leadership and consensus building skills across complex multi-disciplinary organizational initiatives

  • Demonstrated knowledge and experience with leading broad, complex organizational changes; deployment of web projects in health care environments; leading and building cross-functional teams

  • Demonstrated ability to work innovatively to find new solutions, new delivery capabilities. Be scrappy. Excellent experimentation mindset. Get work done using Agile methodologies

  • Documented ability to manage the priorities of multiple website initiatives within an enterprise digital strategy is required. Demonstrated ability to facilitate decisions in a way that engages participants and motivates business process change is required.

About Providence

At Providence, our strength lies in Our Promise of “Know me, care for me, ease my way.” Working at our family of organizations means that regardless of your role, we’ll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Together, our 120,000 caregivers (all employees) serve in over 50 hospitals, over 1,000 clinics and a full range of health and social services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. As a comprehensive health care organization, we are serving more people, advancing best practices and continuing our more than 100-year tradition of serving the poor and vulnerable.

The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.

Check out our benefits page for more information about our Benefits and Rewards.

Requsition ID: 175039
Company: Providence DIG Jobs
Job Category: Communications & Marketing
Job Function: Marketing/Public Relations/Community Affairs
Job Schedule: Full time
Job Shift: Day
Career Track: Leadership
Department: 4007 SS INN DIG DEX ECOMMER
Address: WA Renton 620 Naches Ave SW
Pay Range: $81.67 - $139.06
The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.
Check out our benefits page for more information about our Benefits and Rewards.

Providence Digital Innovation Group is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.